Adapt or croak
[B&Y 2025]
[Boyden & youngblutt internal marketing]
[2025 gold addy award: INternet commercial]
[Script writing]
[AI video creation]
[talking frog development]
[video editing]
[Sound + voice design]
30 second tv and social media spot to promote Toys for Tots coming back to Fort Wayne sponsored by Midwest Federal Credit Union.
No budget. Pro Bono. Need it in a week.
I wanted to make something that felt like a kid made it but also maximze what we had to work with. We sponsored a donation box at our office and I wanted to utilize the box and all of the toys in a stop motion of some sort. There were so many possibilites but time was sparce so compiling them into a christmas tree felt fitting.
A new creative process
35-minute biopic, highlighting 4 of the most legendary women of jazz - Alberta Hunter, Lil Hardin Armstrong, Melba Liston, & Maxine Sullivan.
I was given a small selection of historical photos from each artist and used them to create a title sequence to catch eyes and attract attention. I then placed a photo of each artist and cut their stories up in a shuffle for the video.
Similar_projects:
The installation includes a microsite that is accessible by scanning a QR code next to each display. We worked with the Indiana Historical Society to create a site to house more information about each artist as well as recordings, historical documents, and more from their lives. I built the site using squarespace and mimicked the look and feel of the videos to match.