Make something that will both inform and entertain a wide range of age groups, while setting the mood and transporting visitors into a dystopian, simulated world for our one-of-a-kind narrative-driven laser tag experience.

Deliverables included a 2 minute looping video for when 'test subjects' are entering into the waiting area and an animated 5 minute  informational video that breaks down all of the rules and how to play as well as use the gear.

We were in the concepting phase for probably a year before getting started. This is something you could take in so many directions that it was overwhelming at first. After a couple brainstorm sessions we decided on an operating system style because we thought it would translate well with the gamer community butstill be readable by older generations.
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We started with a rough storyboard and then I set out to create styleframes that I would use to guide the look of the full video.

I ended up going with almost entirely red and black with white background to be fully readable to anyone unfamiliar with the experience.

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While attendees are filtering in and getting their gear we wanted to have some sort of loading screen that would loop to keep the experience asimmersive as possible. I used this loop to introduce the 2 opposing teams, tease the announcers, and show a BTS scene along with action clips from the experience. ‍

I wanted this to be as educational as possible while also still being as entertaining as possible. I had so much fun bringing this to life and  could have easily spent another 200+ hours animating each scene. I truly cant thank my friends at Combat Ops for letting me take my time and cook on this overthe last year.
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Grab some friends and family and head to a Combat Ops near you now with locations in Indianapolis, Columbus, and Fort Wayne.