Toys_for_tots (Ft. wayne COmeback)
[2025]
[Midwest america federal credit union]
[Toys for tots]
[art direction]
[motion design]
[video editing]
[Social ads creation]
30 second tv and social media spot to promote Toys for Tots coming back to Fort Wayne sponsored by Midwest Federal Credit Union.
No budget. Pro Bono. Need it in a week.
2d Animated intro
Our script started out referencing the joy of Christmas morning as a kid. I wanted to make something that played on this theme and felt almost like a child imagined it. I took heavy inspiration from old cutout printed holiday cards because I could animate them without spending a ton of time on it.
Studio stop motion
We sponsored a donation box at our office and I wanted to utilize the box and all of the toys in a stop motion of some sort. There were so many possibilites but time was sparce so compiling them into a christmas tree felt fitting. Again there were so many awesome things we could've done but it was a situation in which time was very limited and the first good idea that came to mind was what we ran with.
Outcome
One of the center pieces of the show was an elaborate digital music book that housed a photo, bio, and music notes along with playable music from each of the 101 women artists. I created 12 unique backgrounds that randomly shuffled behind each artists portrait and designed the content CMS to filter by genre, name, and songs.
Similar_projects:
The installation includes a microsite that is accessible by scanning a QR code next to each display. We worked with the Indiana Historical Society to create a site to house more information about each artist as well as recordings, historical documents, and more from their lives. I built the site using squarespace and mimicked the look and feel of the videos to match.